How to trigger pipeline from jira cloud when a new version will be released?

Let’s say i use the following atlassian software:

  • Jira Cloud
  • Bitbucket Cloud with Pipeline enabled

I did setup pipeline in our bitbucket repo and configured pipeline to run when pushing into develop and master branch.
That works fine so far.

Now i would like to be able to execute/trigger pushing into the master branch when in our jira project a new version will be released.

At least, is it also possible to execute/trigger to push into the develop branch when a new pull request is available ?

How can i do that ?

no ideas how can we solve this or is it impossible at the moment ? regards