# Share of paid licenses among active installs for paid Cloud apps?

**URL:** <https://community.developer.atlassian.com/t/share-of-paid-licenses-among-active-installs-for-paid-cloud-apps/103089>\
**Category:** General Discussion\
**Created:** [October 3, 2026, 7:48pm UTC](https://community.developer.atlassian.com/t/share-of-paid-licenses-among-active-installs-for-paid-cloud-apps/103089 "2026-10-03T19:48:37Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![AlexMartinson](https://avatars.discourse-cdn.com/v4/letter/a/3ec8ea/32.png) [@AlexMartinson](https://community.developer.atlassian.com/u/AlexMartinson)\
**Post date:** [October 3, 2026, 7:48pm UTC](https://community.developer.atlassian.com/t/share-of-paid-licenses-among-active-installs-for-paid-cloud-apps/103089/1 "2026-10-03T19:48:37Z")

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Hi all, I’m evaluating whether to build a small paid Forge app in the workflow/approvals space, and I’d like to sanity-check one number before committing.

For a paid Cloud app, roughly what share of the active installs shown on the Marketplace listing are paying (commercial) licenses, as opposed to evaluations, Free-plan sites, or sites that unsubscribed but never uninstalled?

If you can share it from MPAC or your own reporting, I’d be grateful for:

- the rough ratio of paid licenses to active installs (e.g. “about 30%”)
- whether your app has a $0 tier for 1-10 users
- the rough age of the app (under 2 years / older)