Do we need to apply to become a Marketplace Partner?

Hi folks :wave:

Danny from Rewind here. We have 3 Cloud apps in the Atlassian Marketplace, and recently switched them all to Paid-Via-Atlassian.

We’d love to become an official Marketplace Partner, but I don’t see any directions on how to apply/join. Is that because Atlassian automatically selects them based on the criteria laid out in the program? I have a feeling this is the case but just wanted to be sure!


Danny from Rewind

Hey @DannyGrenzowski - Not sure if you have already checked this resource, but here are the detailed criteria:

Eduardo from Mindpro

1 Like

Yes, but that resource doesn’t explicitly say whether or not you need to apply, or if it is just automatic?

You automatically become an official Atlassian Marketplace Partner by publishing an app to the Atlassian Marketplace, which requires you to accept the Atlassian Marketplace Partner Agreement.

This also means that you can request access to the Partner Portal as soon as you have published an app to the Atlassian Marketplace. From the Partner Portal, you can access marketing material which you can use to identify yourself as an official Atlassian Marketplace Partner. See also:

5.7. Partner Portal. During the Term, Marketplace Partner may use the Partner Portal to access Marketplace Guidelines, Atlassian Marks, marketing tools and services, and other Marketplace resources. Marketplace Partner may use such resources solely to exercise its rights and fulfill its obligations under this Agreement. To access the Partner Portal, Marketplace Partner may be required to activate or validate its status as a Marketplace Partner, as further specified on the Partner Portal landing page.

You can also request access to the Partner-only section of the developer community.

In order to qualify for an Atlassian Marketplace Partner Program tier, you will need to fulfil the criteria as listed on

Atlassian will automatically determine which partner qualifies for which tier based on the metrics as specified in the program which they monitor and review twice a year. The last update on the program was published here: January 2023: Marketplace Partner Program Tier Membership Update - Atlassian Developer Blog

I hope this helps!


Thank you @remie - very thorough answer!