Here’s a great example from Balsamiq on how they’re communicating the simplicity of migrating from Server to Cloud with their apps:
Migrating from Confluence DC or Server to Confluence Cloud - Balsamiq for Confluence Documentation | Balsamiq and Migrating from Jira DC or Server to Jira Cloud - Balsamiq for Jira Documentation | Balsamiq
Shoutout to @sax @liz @natalie and others at Balsamiq for nice work documenting how to migrate from server to cloud!