My Confluence Cloud instance is stubbornly changing JIRA to Jira all the time, This did not happen some time ago. I’ve payed attention to the new Atlassian branding and it looks like JIRA (all uppercase) is now Jira in the logos.
Vendors were encouraged a lot of time ago by Atlassian to use JIRA (upercase) instead of Jira in documentation, marketing, stuff, etc.
Jira now. All the rebranding at Summit was about consistency. Cloud’s autocorrection should catch up soon. JIRA is now “wrong” and we should all be saying Jira.