Hi everyone 
We’re pleased to share something we’ve been working on: a new guide for implementing privacy-aware analytics in Forge apps — complete with a working sample app, best practices, and ready-to-use code.
Resources Now Available
We’ve published a set of resources to help you implement best-practice analytics in your own Forge apps:
The Complete Forge Analytics Guide
A walkthrough of how to build a modular, queue-based, backend-based analytics infrastructure in Forge, designed for resilience and compliance.
Forge Sample App with Analytics
An updated version of Atlassian’s public Todo app, now fully instrumented with analytics — showing how tracking can be implemented in practice.
Best Practice Guides
How to stay compliant, keep your tracking reliable, and reduce usage costs:
- Event Definition and Naming Strategy
- Tracking Public or Unlicensed Users
- Instance-Level Tracking in Forge (reduce MTU impact)
- Nightly SnapShot Metrics
What Good Looks Like
We’re also starting a showcase series exploring what strong analytics looks like in real apps — how events are structured, how insight is derived, and how this can be done cleanly in Forge. This will grow over time as a community resource.
Why We Built This
At Accoil, we care deeply about analytics done well — not just to collect data, but to help teams understand how people actually use their products and how to improve that experience. We also believe it’s critical to do this in a privacy-aware, “Runs on Atlassian”-compliant way that respects user trust and works seamlessly across Forge environments.
What We’re Building Together
This is just the beginning.
We’re treating this as a living project — one we’ll maintain and grow with input from the community. Our goal is to help Marketplace partners better understand user behavior, ship better products, and do it all in a transparent, respectful, and scalable way.
We’d love your feedback and contributions:
- Have a different approach to analytics in Forge?
- Want to share your own trait model or event strategy?
- Built something you think others could learn from?
Please reply here, or email me at simon@accoil.com
Thanks for reading — and for all the great work this community is doing.
We’re excited to keep building this with you 
—
Simon & the Accoil team
developer.accoil.com