As we do not provide a paid via Atlassian option on Bitbucket Cloud today, but we want to ensure our customers have a great experience that you as an app developer can provide, we will elect to allow a Paid Via Vendor app for Bitbucket on an interim and case by case basis. Should we develop a PVA function on Bitbucket Cloud in the future, we will require apps be migrated onto the Atlassian licensing platform at that time.
We are exploring updates to our marketplace vendor agreement to capture this externality.