Top 3 tips for marketplace success from our partners

Hi, developer community! :wave:

A couple of months ago, I reached out to you all about some research we’re running about your experiences in the early stages of app development.

Over the last few weeks, I’ve had some deep and inspirational conversations with Marketplace Partners about their journeys and all they’ve accomplished. Going into these meetings, I wanted to understand what kinds of ideas and decisions contributed most to their Marketplace success as partners.

Based on these conversations, a few consistent threads of advice have emerged, especially during the early ‘proof of concept’ and ‘a-ha moment’ phases of the entrepreneur journey.

We know that this can be a particularly daunting time, so to help you and support our community, we’d like to share a shortlist of three top tips to set you up for success -


1. A little knowledge goes a long way: start with a solid foundation by doing some lean research

Don’t underestimate the pay-off of doing a little bit of market research. While many developers often identify an in-product gap by simply using products, successful partners recommended doing some basic research into market-fit and end-user needs. You can learn a lot by scoping the number of installations and current users, filtering through Marketplace app categories, support tickets, and of course, by reviewing the Atlassian Community. Take some time to explore the experiences of other partners, using these sources to build confidence in your idea and solution.


2. Aim for an MVP and get feedback early

Perfect is the enemy of good. Don’t get too hung up on the details. Get your app out there and start collecting customer feedback on your concept as early as you can. Ask your friends and family for a quick concept test. You might learn about a new use case, you might discover an opportunity to build out some new functionality. You won’t learn if you don’t test.


3. Set yourself up to collect and action customer feedback

Before going live with your app, have a service desk ready. This is something you can set up as you progress through the listing phase. Perhaps most importantly, be ready and prepared to listen and act on the valuable feedback you get from your users.

Do any of these tips resonate with you? Got any additional tips to share? Let us know in the comments below.

We want to keep these conversations going, so if you’re interested in connecting with us, sign up to join our Atlassian Research Group.


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