Can anybody understand where does Atlassian get the data for the Churn Rate report?

Marketplace General Discussion
1

Hi all,

I spent nearly a full day trying to replicate the data from the Atlassian Marketplace Churn Rate report, but I’m unclear on one key definition.

Could someone from Atlassian clarify what is meant by: “Customers: The total number of customers in that specified time period”?

Specifically:

  • Does this include only paying customers, or all customers?

  • Are customers counted based on licenses that expire within the selected period?

  • Are customers with active licenses that overlap the period also included?

Additionally, using the data from Transactions and/or Licenses data, how can I arrive at the reported “Customers” and “Cancellations” figures?

Thanks in advance for your help,
Bruno Marotta