Has anyone here migrated from a custom EULA to Bonterms?

Marketplace General Discussion
1

I’m curious whether the switch led to any noticeable impact on your key metrics — sales conversions, trial starts, support volume, customer friction, or anything else you track. Positive or negative, both are useful.

We’ve heard a handful of anecdotal comments from other vendors, but nothing particularly conclusive so far. I’d love to hear real‑world experiences and of course, any hard data Atlassian can share on how Bonterms has improved app adoption and conversion since its rollout. @KelseyVanScoy

Thanks in advance for any insights.

2

We’ve made the switch pretty early on, about a year ago I believe.

However the impact is super hard to measure for us. I believe other factors in that period had a much higher impact on sales, trails, support that the EULA. And we’ve not been sued yet (which is good). We’ve only had a few clients asking for changes but those were the same changes customers were asking for in our old terms.

I am, however, a strong advocate internally for removing as much friction in the procurement process as possible - and I do see the potential Bonterms has here.

It’s unspecific/anecdotally still - but I hope it helps.

4 Likes
3

Hi David,

Thanks for sharing. You as a Marketplace Partner seem to be from Europe/Germany as well.

Did you have any special “German Angst” :wink: thoughts on the new EULA in particular?

For me the biggest thing would be the change of jurisdiction. Currently our EULA dictates Germany Frankfurt as jurisdiction. Have you thought about the legal impact of the new EULA?

I did not deep dive into the new EULA yet but are there any “harder” SLAs defined as the usual ones most Partners are having in their “normal” EULAs?

Any more details on your thoughts and concerns before the decision to migrate would be great :slight_smile:

thanks

4

Hi,

Fellow German here. There’s no reason to change the jurisdiction – you can simply put it into the provider specific terms. For example, here’s how Yasoon does it: https://support.yasoon.com/trust/eula#EULA-21.Provider-SpecificTerms.

You can actually put multiple deviations there, so you do not have to go 100% on bonterms.

Best regards,
Oliver

3 Likes
5

Yeah, fellow German (based in Dresden) here :slight_smile:

The jurisdiction is one of the about 10 entries of our provider specific terms. We actually used the provider specific terms to cover all major gaps between our old agreement and the Bonterms one.

1 Like
6

Hi all, my name is Phil Grove, I am a product manager at Atlassian and I lead the standard legal agreement (Bonterms) initiative. Thanks to @david.toussaint and @osiebenmarck for their answers above :folded_hands: I am happy to jump on a call anytime to chat through any concerns you have on your implementation of Bonterms. Just let me know. Cheers.

2 Likes