How to get the link to buttons "try" or "buy" for setting goals to google analytics

I want to add goals to google analytics by adding links to buttons “try” or “buy” at our add-ons pages on the Atlassian marketplace, but where can I get this URL?

I will be very grateful for any help

Goals are based on events. In GA, go to Behavior -> Events to see the list of available events.

Hi @ZoryanaBohutskaSaaSJ

The URL that works for me is:

/apps/[appId]/your-headline-hiffenated/try

So if one of your products has a headline: Time in Status for Jira Cloud

The corresponding conversion URL would be:

/apps/[appId]/time-in-status-for-jira-cloud/try

It is not exactly correct. We need to make connection between events into GA and events into a marketplace. I see in my GA account event “Try”, but I donna what exactly this collect.

We are also trying to figure out the best way to define conversions in Google ads. It seems the URL has changed to /apps/{appId}/try. But we also see a click event with label Cloud Try free so wondering if its better to use the URL or an event with event_name click and event_label Cloud Try free. The second seems more robust.