How to get the link to buttons "try" or "buy" for setting goals to google analytics

#1

I want to add goals to google analytics by adding links to buttons “try” or “buy” at our add-ons pages on the Atlassian marketplace, but where can I get this URL?

I will be very grateful for any help

#2

Goals are based on events. In GA, go to Behavior -> Events to see the list of available events.