Last week we announced on Atlassian Community that cloud apps can now be priced at $0 for 1-10 users, and we’re excited to see that many of you have already started updating your pricing! Thank you and apologies for not communicating this more broadly sooner. We should have posted something here first, and we’re actively working to adjust our internal processes to improve proactive communication with you.
For more background on the pricing topic, in 2019, Atlassian introduced a Free edition for Cloud products, available for the 1-10 user tier (1-5 for Jira Service Management). Since then, we have been able to rapidly expand this customer segment, feeding our long-standing Land and Expand strategy. We want to give Marketplace Partners the opportunity to do the same. Starting now, you’ll get the option to set your 1-10 user tier price at any value, including $0.00, in order to land more small customers and expand your paid customer base when those customers grow.
What is changing?
Following our cloud app pricing tier changes in early July, we are now giving Marketplace Partners the option to set a 1-10 user pricing tier to any price, including $0.00, for Cloud apps. The below designs show how you can set the price of 1-10 tier to $0.
For end-users, apps with $0 price will be as shown in the below designs:
Note: The change to the 1-10 tier is not an Edition, but the ability to set the existing tier at any price including $0. For now, this will be the only exception to the current progressive discounting rule. However, we know that many of you want the ability to do true editions and we are working on that as part of our purchasing system roadmap. We will share more details on this topic as they become available.
Important details:
- Support requirements for customers in the 1-10 tier - To be determined by you, the Marketplace Partner, as defined by individual EULAs or Terms of Use, regardless of price set.
For more guidance on setting your cloud app pricing, reference the documentation .
Learn more about this change on the Partner Portal here . If your company requires access to the Partner Portal and you meet Partner Program requirements (at least 1 paid-via-Atlassian app and a private domain), submit a request to set up your Partner access here. If your Partner account has already been whitelisted, you can otherwise validate your company email for Partner Portal access here .
