Share of paid licenses among active installs for paid Cloud apps?

Hi all, I’m evaluating whether to build a small paid Forge app in the workflow/approvals space, and I’d like to sanity-check one number before committing.

For a paid Cloud app, roughly what share of the active installs shown on the Marketplace listing are paying (commercial) licenses, as opposed to evaluations, Free-plan sites, or sites that unsubscribed but never uninstalled?

If you can share it from MPAC or your own reporting, I’d be grateful for:

  • the rough ratio of paid licenses to active installs (e.g. “about 30%”)
  • whether your app has a $0 tier for 1-10 users
  • the rough age of the app (under 2 years / older)