Hi everyone. Hopefully, this FAQ provides more thorough answers to questions & concerns that we’ve been hearing about the change —
Why are changes being done to the App Listing pages on marketplace.atlassian.com?
We’re updating the app listing pages on the Marketplace website to improve reliability and also to unify the Marketplace website (MPAC) and in-product app discovery (Emcee) experiences. Marketplace had major incidents in 2020 which led to extended downtime. During these downtime periods, users weren’t able to view the app listing page and buy apps.
Our long term approach to improving reliability has been to re-architect Marketplace and progressively move functionality to a newer, more maintainable tech stack. We’ve already moved the following pages to the new stack - Home, Search, Category and Vendor Details pages. As a result, these pages were largely available to our users even during a major incident in August 2020.
Now, we aim to move the App Listing pages on MPAC to this new stack as well.
What changes are planned for the App Listing pages on MPAC?
Along with this migration to the new resilient stack, we also want to move to a common code for both Emcee and MPAC, which makes it easier to maintain both properties & improves our development velocity.
This common code gives us the opportunity to make the MPAC pages have design parity with the existing Emcee pages. The Emcee pages already comply with the latest Atlassian Design Guidelines and share the same design language as in use by parent products.
Apart from a general refresh to use Atlaskit and the latest design guidelines, the only minor change on the MPAC page is in the Overview tab layout. All other tabs will continue to closely resemble the ones we see today.
(Click for a larger view)
As a Marketplace Partner, do you need to make any changes to your listing?
As such, there are no changes required to be done by the Partners for this new design. The new page incorporates all the content and merchandising assets uploaded at the time of publishing your apps.
The Overview tab layout, which has been live in Emcee of Jira and Confluence for a long time now, uses larger highlight images and bold text to provide a more immersive experience to our users. These larger images are powered by the “cropped screenshots” for highlights uploaded by Partners at the time of publishing the app version.
The unification of the MPAC & Emcee experience gives an additional advantage to the Partners - from here on you’ll only have to consider one single layout for App Listing pages, across both Emcee and MPAC, to optimise your content.
There is no change in URLs, pages or content that is indexed for SEO.
What is our rollout plan?
We plan to do a gradual rollout of this page to our users starting mid-June 2021. During this gradual rollout, we will closely monitor page speed and availability, among other health metrics. Below is our tentative rollout plan:
|14th June 2021
|16th June 2021
|6th July 2021
|13th July 2021
We will also monitor “App Listing page conversion” as a guard rail metric to ensure there is no negative business impact, as our shared goal with the Partners is to make it easier for customers to install apps.
Will an A/B test be done to determine the new design effectiveness?
The primary motivation of this change is to move to a much more resilient newer tech stack. As such, this change is not an “A/B test” candidate but a “gradual rollout with monitoring” candidate (as mentioned above). We have aimed to keep the design changes to be at a bare minimum & have aligned with the already existing Emcee experience.
However, as mentioned above, we will be rolling out gradually and carefully monitoring any impact on conversion. This is our standard approach for any significant user-facing change.
Can you preview your listings in this new layout before they go live?
The Overview tab layout has already been in use Emcee in Jira and Confluence. That means you can preview the appearance of the upcoming new layout on MPAC by checking your listings in the Emcee. We have future plans to introduce a Preview functionality for ease of making of App Listing changes, but not immediately as a result of the current set of changes.
Are further changes planned for user-facing pages?
At the moment, there are no plans for major changes or redesign of the App Listing page or other user-facing changes. However, we are going to specifically focus on improving the performance of the App Listing page and the movement to the new stack will help us significantly in this endeavour.
Thanks for your patience.