Hello Community,
You may have already noticed that we’ve started referring to Jira, Confluence, and all of our products as Atlassian apps. This shift in terminology—from “products” to “Atlassian apps”—is part of our effort to create a more unified and consistent customer experience across the Atlassian platform.
We want to be clear that this terminology change will not cause any breaking changes for your apps and there are no changes to APIs or how customers use or install apps.
Why are we making this change?
This shift is a key part of Atlassian’s System of Work strategy, moving from monolithic products to a portfolio of modular apps on a unified platform—enabling teams to work more flexibly and collaboratively.
In our vision for the System of Work, Marketplace Partners and customer developers are both critical to our shared success. The ability to create apps, integrations and further extend the Atlassian platform has always been a core part of our strategy, and that won’t change.
When are you making these changes?
Changes to our documentation and other surfaces are already in motion and will continue to roll out over the next few months. You will start to see the terminology changes in our developer documentation, the developer console, the Forge CLI, and the Atlassian Marketplace.
Do I have to do anything based on this change?
No action is required—this is just a heads-up to keep the developer community informed. We’ll continue to share information and insights as they happen, so you’re always up to date.
Hi @EmiliaWeeden
Thanks for sharing the why behind this change. One question for us app vendors to keep our terminology aligned.
Should we reference our apps as Marketplace Apps, or Atlassian app apps, or something else?
Cheers,
Mark
4 Likes
Pretty sure that will confuse everyone and dilute the Marketplace’s competitive advantage.
“You can install Atlassian apps to do niche XYZ thing that no other SaaS does”
”Oh you mean Jira?”
”No, you install the app onto Jira to extend it”
”But I’ve already installed the Jira app”
The decision also dilutes the marketing around the extensibility of Jira and Confluence.
They are not apps, they are platforms.
You install apps onto platforms.
5 Likes
I do believe the plan is for marketplace apps to start working across products apps and be installed on the Atlassian platform. So it’s really apps extending apps, rather than being installed into.
2 Likes
Hey @markrekveld
With the shift from “products” to “Atlassian apps”, we will distinguish apps built by Partners and distributed via Marketplace as “Marketplace apps”. Though, at this time, no immediate action is required from Marketplace Partners and we don’t expect you to change anything yet.
When changes are needed, we’ll provide clear guidance to support you.
Thanks,
Emilia
2 Likes
Have you thought about the SEO impact?
I assume this decision will eventually result in the Atlassian Marketplace not ranking first for the Google search “Atlassian apps”.
Nobody is going to search “marketplace apps”. Whose marketplace? Stripe’s? Monday’s? Zoom’s?
4 Likes